Men's Eco-Drive Chronograph Watch in Gold-tone Stainless Steel with Brown Leather Strap

Luxury men's timepieces with technical advancements and a sporty style are crafted from stainless steel in China. This watch features a 1/20 Second Chronograph that measures up to 60 minutes, a Perpetual Calendar, Dual Time, 12/24 Hour Time, Alarm, and Date. The sleek rose gold-tone stainless steel case is paired with a brown leather croc-embossed strap, complete with luminous hands and markers and an anti-reflective mineral crystal.

Powered sustainably by any light source, the Eco-Drive technology ensures that this stylish watch never requires a battery. Water-resistant up to 100 meters and backed by a 5-year limited warranty, this bold and daring timepiece provides maximum information at a glance. The watch showcases a 1/20 second chrono, perpetual calendar, 12/24 hour time, dual time, alarm, and a rotating inner ring within the 48mm stainless steel rose gold-tone case with a screw-back design. The rich brown leather strap with white contrast stitching adds an extra touch of elegance.

The watch boasts a rose gold-tone design with a tile pattern on the bezel and a leather strap featuring contrast stitching. The Eco-Drive technology eliminates the need for a battery, while the chronograph subdials display 12/24-hour time, 1/20-second time, and an alarm. Other features include a protective mineral quartz dial window, buckle closure, leather band, luminous hands and hour markers, all water-resistant up to 100 meters.

Since its inception in 1930, CITIZEN has embraced a multi-cultural mindset, fostering excellence and creativity. The brand name itself reflects a deep respect for craftsmanship and is recognized worldwide. In line with its mission as a global "citizen," CITIZEN aims to promote positive change and continuous evolution through its craft. The company's commitment to a comprehensive manufacturing process, from creating individual components to final assembly, reflects an artisanal approach to watchmaking.

One of CITIZEN's key technological breakthroughs was the development of the Eco-Drive in 1995, which converted light into electrical power. This innovation revolutionized the watch industry, eliminating the need for battery replacements and making CITIZEN watches accessible to people worldwide. The brand's product development philosophy, "The Fusion of Technology and Beauty," drives the continuous pursuit of excellence in design and technology.

In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign, Better Starts Now. This initiative emphasizes the belief that there is always room for improvement, and the time to start is now. By constantly striving for better, CITIZEN aims to inspire individuals to achieve their best. The brand's new global campaign, brand identity, and website embody the Better Starts Now philosophy, emphasizing a commitment to continuous improvement and innovation.

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